High Road Craft Brands is not a single person. It's a collective of talented and driven individuals to bring you the best products on the planet.
We’re shining a light to bring you and let you meet some of these incredible folks in a new VLOG series, The Daily. Unscripted, unplanned and sometimes off-topic, these VLOG segments will bring you inside the factory and take you on the road wherever the High Road takes us.
We begin with Nicki Schroeder. Creative Genius, Mom, Ice Cream Connoisseur and the true brains behind the High Road Craft Brand machine. A career in advertising and branding preceded her move to Chief Brand Officer at High Road. Her incredible branding established in 2010 still drives the High Road DNA.
A Mom to an amazing family, you'll hear son Jackson's music at the start and close of every The Daily, and daughter Madison is the National Director of Retail Sales at High Road along with being a budding entrepreneur herself. More on that soon.
Nicki's also the reason why Walter came to work at High Road. True Story!
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