It's a subtle change, but with the launching of this new website, we're officially High Road Craft Brands.
Why the change? To return to our culinary roots.
You all know 'made by chefs' is not a slogan, it's who we truly are. Making the best small-batch, handcrafted ice cream is how you got to know us. But now we're spreading our culinary wings.
It was always in the original design of High Road that once the ice cream business was established, we would open up the 'culinary playground' to let our chefs explore. Where those explorations would lead was unknown and that's the most amazing part of any culinary journey.
The unexpected discovery.
The journeys have begun.
High Road Craft Brands is fulfilling our destiny as a food company and the proud parent of five retail and professional brands. High Road Craft Ice Cream. Wallops!®. Ciao Bella Gelato and Sorbetto. Helados La Neta. High Road Pro. And very soon High Road Craft Bakery and MIX'D will be added to the family.
What does this mean for you? The same handcrafted, small-batch experience you've come to expect from us will be carried into these new food explorations. We want to become a bigger part of your table going beyond just dessert. We've embodied our new focus in the new Company Manifesto.
The best human experiences are those which we share with others.
The best food is not something you eat alone.
It’s an experience shared with family, friends and community.
High Road Craft Brands.
Food To Be Shared.
Welcome to the new High Road Craft Brands.