Whole Foods Market Frozen Treats Reveal

Updated: Dec 1, 2019

Whole Foods Market takes the wraps off their one year in the making reinvention of the Frozen Treats counter. High Road Craft Brands worked with Amy Donati, Bakery Coordinator Whole Foods Market Midwest Region to completely overhaul and reset the frozen treat counters with Sandwiches, Wallops and of course, Scoopables.

Nicki Schroeder and Walter Biscardi traveled up to the Windy City to see the new cases and visit with Amy to discuss the process, the final results and the overwhelmingly positive customer reaction to the new ice cream experience.

High Road Craft Ice Cream, Sorbets, Ice Cream Sandwiches and Wallops! are now available at select Whole Foods Market Midwest region stores including Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska and Wisconsin. Look for us in the Bake Shop.




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